Sara Davies has become a household name in the UK thanks to her dynamic presence on Dragons’ Den, but her influence goes far beyond television. As a savvy entrepreneur and the founder of Crafter’s Companion, her journey from a student business idea to a multi-million-pound empire is nothing short of remarkable. This article explores her business achievements, her personal life with her husband and children, her net worth, and the resilience that has shaped her into one of Britain’s most successful businesswomen.

Sara Davies Student to Business Mogul: The Birth of Crafter’s Companion

Sara Davies’s entrepreneurial journey began while she was studying for a Business degree at the University of York. During a placement at a craft company, she identified a gap in the market for a tool that helped make custom envelopes for handmade cards. That insight led to the invention of “The Enveloper”—a product that would launch her crafting empire.

Within just six months, Sara had sold over 30,000 units through a shopping channel, and her business, Crafter’s Companion, was born. What began in her university bedroom quickly scaled into a global brand. Crafter’s Companion now supplies crafting tools, dies, stamps, and accessories in over 40 countries, and the company employs more than 200 people across the UK and the United States.

Weathering Storms: Financial Challenges and a Bold Comeback

Despite its impressive growth, Sara Davies’s business was not immune to financial turbulence. In early 2025, Crafter’s Companion entered a pre-pack administration due to rising operational costs, inflationary pressures, and decreased consumer spending. The company faced debts nearing £20 million, a staggering sum that threatened its future.

Rather than walk away, Sara stepped back in as CEO and partnered with Modella Capital to buy back the core assets of the company. Her swift and strategic action preserved 134 of the 148 jobs and gave the business a much-needed second wind. It was a bold move that highlighted her tenacity and business acumen, proving that authentic leadership is tested not in times of growth but in moments of crisis.

Television Fame: A Dragon in the Den

Sara Davies joined Dragons’ Den in 2019, becoming the youngest female investor to appear on the show. She quickly gained popularity for her practical business advice, supportive attitude toward entrepreneurs, and genuine interest in the people behind the pitches. Her background in product development and retail made her a formidable Dragon.

During her time on the show, she invested in a number of promising startups and mentored numerous entrepreneurs. Her presence brought a fresh and accessible tone to the program, helping to broaden its appeal and inspire more women to pursue business ventures. In 2025, after six successful seasons, she stepped away from the show to focus entirely on reviving Crafter’s Companion.

Personal Life: Sara Davies’s Husband and Children

Behind every successful entrepreneur is often a supportive partner, and in Sara Davies’s case, that’s her husband, Simon Davies. The couple met when they were teenagers and married in September 2007. Unlike Sara, Simon prefers to stay out of the spotlight, but he plays a crucial role in her life and the business behind the scenes. She has often described him as the steady hand who helps keep everything running smoothly.

Together, Sara and Simon have two sons—Oliver and Charlie. Despite her busy career, she places great emphasis on family life and making sure her children grow up grounded. In interviews, she’s mentioned how much she cherishes being a hands-on mother and how important it is to her that her sons understand the value of hard work and humility. Balancing her career with motherhood is a challenge, but one that she embraces with pride.

Sara Davies Net Worth: A Self-Made Multi-Millionaire

As of 2024, Sara Davies’s estimated net worth sits at around £37 million. The majority of her wealth stems from the continued success of Crafter’s Companion. Still, her time on Dragons’ Den, public speaking engagements, and media appearances have also added to her financial portfolio.

In addition, Sara was appointed as Avon UK’s Chief Inspiration Officer in 2024, a role designed to empower women entrepreneurs and promote independent business growth. Her involvement in both traditional and direct-to-consumer business models has diversified her revenue streams and expanded her influence across different industries.

Even after Crafter’s Companion’s financial restructuring, her ability to lead a recovery and re-establish control has reinforced her financial and professional resilience.

Sara Davies Awards, Recognition, and Legacy

Sara has received numerous accolades over the years. She was awarded an MBE (Member of the Order of the British Empire) in 2016 for services to the economy. She’s also received multiple awards for entrepreneurship and innovation, including being named Entrepreneur of the Year in several business circles.

However, perhaps more important than the titles is the impact she has had on female entrepreneurship in the UK. Her rise from student innovator to business magnate has made her a role model for aspiring businesswomen. Through her mentorship roles and charity work, she continues to give back to the community and champion the next generation of entrepreneurs.

Philanthropy and Women’s Empowerment

Sara is passionate about mentoring and supporting women in business. She has worked with organizations like Smart Works, which helps women into employment by providing them with interview training and professional clothing. Her role with Avon UK also emphasizes this mission, where she helps to inspire and educate thousands of women running their micro-businesses.

She frequently speaks at business events, offering advice on resilience, leadership, and innovation. Her mentorship is grounded in practical experience, making her insights particularly valuable to early-stage entrepreneurs.

Conclusion: More Than a Dragon

Sara Davies is a powerful example of what can happen when passion, determination, and skill converge. From a student invention to a global business, from crafting tools to boardroom leadership, she has carved out a legacy that blends professional excellence with personal integrity.

Her ability to rise from financial adversity, all while raising a family and uplifting others, cements her as more than just a successful entrepreneur—she is a symbol of modern leadership.

Frequently Asked Questions (FAQ)

Q: Who is Sara Davies’s husband?

A: Sara is married to Simon Davies. They met when they were teenagers and have been married since 2007. Simon prefers to remain out of the public eye but supports Sara behind the scenes in both her personal and business life.

Q: How many children does Sara Davies have?

A: She has two sons, named Oliver and Charlie. Sara often talks about how much she values motherhood and strives to keep her children grounded despite her success.

Q: What is Sara Davies’s net worth?

A: As of 2024, her estimated net worth is £37 million. Most of her wealth comes from Crafter’s Companion, but she also earns from media appearances and ambassador roles, like her position at Avon UK.

Q: What is Crafter’s Companion?

A: Crafter’s Companion is a crafting supply company founded by Sara Davies in 2005. It produces tools and materials for crafting enthusiasts and operates in over 40 countries.

Q: Why did Sara Davies leave Dragons’ Den?

A: Sara left the show in 2025 to return as CEO of Crafter’s Companion and focus on stabilizing the business after it went through financial restructuring.

Q: What other roles does Sara hold outside her business?

A: In addition to being an entrepreneur, Sara is a public speaker, mentor, and Chief Inspiration Officer at Avon UK, where she supports women in growing their businesses.

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